Overview & Readership

THE MISSION OF DETROIT HOME

Each sophisticated and inspiring issue showcases metro Detroit style - how we design, build, furnish, landscape and live in our homes.

EDITORIAL

Detroit Home, one of several publications produced by Hour Media, L.L.C., gives readers a fresh perspective on their surroundings. Because Detroit Home combines well-written stories and architectural photography with high-quality reproduction on glossy paper, readers are treated to the best-available look inside metro Detroit's most interesting homes. The pages of Detroit Home focus first and foremost on stylish decor - interiors we long to glimpse. In addition, from cover to cover, departments entertain and inform on a wide range of topics, including gardening, architecture, residential history, floor plans, neighborhoods, garden design, antiques, entertaining, how-to advice, craftsmanship, materials and the latest home products and trends. Voices of experts - local talent with national-quality ideas - are a common thread throughout. Like its sister publication, Hour Detroit magazine, Detroit Home is visually and verbally rich. And, because homes are for living, Detroit Home explores lifestyle issues that affect and enhance everyday domestic life.

PUBLISHER

Brought to you by Hour Media, L.L.C., publishers of the award-winning Hour Detroit, New York Home, Metropolitan Detroit Guest Guide, Metropolitan Detroit Menu Guide, Metro Detroit Bride, V.I.P. and Biz Bucks direct mail and numerous custom publications.

READERS

Detroit Home appeals to diverse readers who have this in common: a strong sense of place, a desire to wrap their lives in comfort and beauty tailored to their individual needs and personal style. The target reader of Detroit Home is affluent homeowners. They may be designing the ultimate kitchen, building a dream estate, investing in a leisure getaway or sowing a backyard garden paradise. They may be condominium dwellers or buying their first home. They want ideas for painting the baby's nursery or outfitting the basement with a big screen and billiards. Detroit Home readers want inspiring tips on every aspect of home life, from flower gardens to furnishings, technology to art, tabletop to spas. Detroit Home is a guide to real life, inside and out-at home.

CIRCULATION

Detroit Home guarantees a minimum monthly circulation of 40,000 copies with an estimated readership of more than 250,000. Detroit Home utilizes four major distribution channels:

SUBSCRIPTIONS/DIRECT MAIL: The magazine is mailed directly to a growing list of paid subscribers, a highly targeted list of national home magazine subscribers and affluent households. This list will be screened for high income and home value.

NEWSSTAND: Detroit Home is available at more than 300 newsstands across metro Detroit.

TRADE ASSOCIATION: Detroit Home is direct-mailed to members of both key home-furnishing and design associations.

LOBBY COPIES: Detroit Home is placed in intensely high-readership areas, such as doctors' offices, salons and other appropriate waiting areas in upscale ZIP codes.