Overview & Readership

THE MISSION OF DETROIT HOME

Each sophisticated and inspiring issue showcases metro Detroit style - how we design, build, furnish, landscape and live in our homes.

EDITORIAL

Detroit Home gives readers a fresh perspective on their surroundings. Because Detroit Home combines well-written stories and archiectural photography with high-quality reproduction on glossy paper, readers are treated to the best-available look inside metro Detroit’s most interesting homes.

PUBLISHER

Brought to you by Hour Media, L.L.C., publishers of the award-winning Hour Detroit, New York Home, Metropolitan Detroit Guest Guide, Metropolitan Detroit Menu Guide, Metro Detroit Bride, V.I.P. and Biz Bucks direct mail and numerous custom publications.

READERS

Detroit Home appeals to diverse readers who have in common a strong sense of place, a desire to wrap their lives in comfort and beauty tailored to their individual needs and personal style.

Affluent homeowners are the target reader for Detroit Home. They may be designing the ultimate kitchen, building a dream estate, investing in a leisure getaway or sowing a backyard garden paradise. They may be condominium dwellers or buying their first home. They want ideas for painting the baby’s nursery or outfitting the basement with a big screen and billiards.

Detroit Home readers want inspiring tips on every aspect of home life, from flower gardens to furnishings, technology to art, tabletop to spas. Detroit Home is a guide to real life, inside and out-at home.

DEMOGRAPHICS

• 62% Female | 48% Male
• 74% Homeowners
• 41 Median age
• Detroit Home is twice as likely as other local media to reach a household with an income of $150,000
• 1.5 times more likely to be a college graduate than the average metro Detroit consumer
• 33% plan to buy a home in the next year
• 17% plan to buy a major household applience in the next year
• 35% plan to buy furniture in the next year
• 40% plan to buy a vehicle in the next year
• 58% own a pet
• 39% plan to attend the opera/symphony in the next year
• 36% plan to take a cruice in the next year
• 67% spend $100+ per week on groceries
• 17% have visited a jewelry store in the past 4 weeks

CIRCULATION

Detroit Home has a print run of 33,000 copies of each issue with an estimated readership of more than 170,000* including digital edition readers.

SUBSCRIPTIONS/DIRECT MAIL:
On average, Detroit Home reaches approximately 5,000 subscribers each issue throughout metro Detroit. 18,000 are delivered to the households of the most
affluent neighborhoods in Oakland County.

NEWSSTAND:
Copies of Detroit Home are available in metro Detroit Barnes & Noble stores.

TRADE ASSOCIATION:
Detroit Home is direct-mailed to members of both key home-furnishing and design associations.

LOBBY COPIES:
7,000 copies target affluent and upscale consumers in high reader pass-along venues such as spas, salons, and physicians’ and attorneys’ offices throughout the area.

DIGITAL EDITION:
On average, the digital edition of each issue receives 55,000+ amount of page views from 11,000+ visitors. The average visit is 9 minutes 11 seconds.