WEB AD SPECIFICATIONS

MATERIAL DEADLINE

All creative is required to be delivered a minimum of three (3) business days prior to start date to ensure adequate time for testing, implementation, and corrections (if necessary).

WEB BANNER AD SPECIFICATIONS

Acceptable formats: GIF (animated okay), JPG, PNG, SWF native. All colors saved in RGB for web.

RUN OF SITE
hourdetroit.com, dbusiness.com, detroithomemag.com, detroitwed.com
LEADERBOARD: 728 x 90 pixels, 45K max file size
LARGE ISLAND: 300 x 600 pixels, 45K max file size
ISLAND: 300 x 250 pixels, 35K max file size
BILLBOARD: 970 x 250 pixels, 45K max file size
MOBILE LEADERBOARD: 320 x 50 pixels, 30K max file size

NEWSLETTERS
Savor Detroit Weekly Newsletter
MAIN COURSE: 600 x 300 pixels, 45K max file size
DESSERT: 600 x 300 pixels, 35K max file size
SMALL BITES: 300 x 250 pixels, 35K max file size

Give Detroit Community Spotlight Newsletter
PRESENTING SPONSOR: 600×300 pixels, 45K max file size
ISLAND: 300 x 250 pixels, 35K max file size
PARTY PICTURE SPONSOR: 600 x 150 pixels, 30K Maximum

DBusiness Daily News
PRESENTING (EMAIL): 600 x 300 pixels, 50K max file size
PRESENTING LEADERBOARD (WEBSITE): 728 x 90 pixels, 45K max file size
PRESENTING MOBILE LEADERBOARD (WEBSITE): 300 x 50 pixels, 30K max file size
CEO, EXECUTIVE, ASSOCIATE (EMAIL): 300 x 250, 35K max file size
ROTATING ISLAND (WEB – CEO, EXEC., ASSOCIATE): 300 x 250 pixels, 35K max file size
AROUND THE D SPONSOR (WEBSITE): 468 x 60 pixels, 35K max file size
AROUND THE D SPONSOR (EMAIL): 600 x 150 pixels, 35K max file size

FLASH AD SPECIFICATIONS

FILE FORMAT: Flash Versions 7-10 Compatible SWF File.
FILE SIZE: 65 K Maximum
ANIMATION: 15 Seconds Maximum/3 Loops
FRAME RATE: Maximum 18 FPS or lower, ideally 12 FPS.

BACKUP IMAGE: A static backup image must be provided for non-flash users. The image should follow the banner ad specifications outlined above.

NOTE: Many of our websites have been formatted in HTML5, and are responsive to screen size/resolution. We do not offer expanding containers of any kind, and Flash Ads must comply with the banner size specifications outlined above.

PREPARING SWF SOURCE: The first necessary requirement for modifying a flash ad is that the underlying source file, the SWF file, which is a compiled file from an original Flash authored file, must be prepared to receive click-through parameters. Actionscript changes will need to be made by the flash developer who authored the original creative source.

FLASH OBJECT ACTIONS

A clickable flash object such as a BUTTON or HITAREA in the flash movie clip will require Actionscript attached to it. The following Actionscript is recommended for placement within the flash movie for proper ad click-through tracking. Actionscript 2.0 is preferred, with the click area formatted as a button (not a movie clip).

on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank:);
}
}

DEDICATED EBLASTS

Dedicated eblasts should be either a single image or html formatted for display in email clients. All html must be submitted complete and ready for use; any changes must be completed by the submitting code author.
IMAGE: 600 x 600 pixels (minimum), may not exceed 600 x 1200 pixels. Images can only include one (1) link.
HTML: Should be tested, and reviewed for display in all major email clients prior to submitting.

DIGITAL EDITION LEAD-IN PAGE

PAGE: Must be designed based on the specifications of a print page. Contact your Advertising Coordinator for more information.
VIDEO CONTENT: Must be prepped and delivered in MP4, F4V, or FLV video format.
RECOMMENDED BITRATE: Between 300-700 kb/s
MAXIMUM FILE SIZE: 100MB
VIDEO DIMENSIONS: Variable, depending on original aspect ratio. MUST fit maximum file size limitation. 16:9 aspect ratio preferred, 720p usually provides satisfactory results.
EMBED LINKS: Links to video providers (YouTube, Vimeo) are okay provided EMBED is allowed in original settings.
RUN TIME: Must run for at least one second.

GREAT PLACES TO VISIT PROFILES

Great Places profiles include up to five (5) images with your listing. Images should be a minimum of 500 pixels in either direction.

PROFESSIONAL PROFILES/DIRECTORY LISTINGS

Professionals profiles include up to three (3) images with your annual listing. Images should be a minimum of 500 pixels in either direction.

MISCELLANEOUS INFORMATION

AUDIO EVENTS: Not available.
VIDEO CONTENT: Must be formatted in Flash, according to specifications.
COMPANION POSITIONING: Can be implemented.
EXPANDING/PANELS: Not available.
THIRD PARTY TRACKING: Please inform your Account Manager or Ad Coordinator if third party tracking is requested; each provider requires different parameters or server settings to enable accurate third party tracking.

QUESTIONS?

Please contact your advertising coordinator for any further information at 248-691-1800.

Laura Gadzinski, Advertising Coordinator
Ext. 178 – LGadzinski@hour-media.com

Kylei Szabo, Advertising Coordinator
Ext. 130 – KSzabo@hour-media.com

Maya Korogodsky, Advertising Coordinator
Ext. 180 – MKorogodsky@hour-media.com

DOWNLOADABLE SPECIFICATIONS

Click here for a printable version of our digital media specifications.